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Innovating with stakeholders to co-create value in cultural tourism experiences : a case study of Schokland in the Netherlands
Mijnheer, Christina L.; Gamble, Jordan R. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 5/6, pp. 389-413
Persistent link: https://www.econbiz.de/10014299298
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Co-creating value from knowledge-intensive business services in manufacturing firms : the moderating role of relationship learning in supplier-customer interactions
Kohtamäki, Marko; Partanen, Jukka - In: Journal of business research : JBR 69 (2016) 7, pp. 2498-2506
Persistent link: https://www.econbiz.de/10011491352
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Designing a business service experience : customer's perspective on value co-creation
Kukk, Jana; Leppiman, Anu; Pohjola, Anneli - In: Research in economics and business : Central and … 6 (2014) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10010434549
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Value co-creation and innovation performance : insight knowledge from companies and customers in the Malaysian hotel industry
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; Ling … - In: International journal of management practice : IJMP 15 (2022) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10013256667
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The role of staff engagement in facilitating staff-led value co-creation
Merrilees, Bill; Miller, Dale; Yakimova, Raisa - In: Journal of service management 28 (2017) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10011704036
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242