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, broadly defined (e.g., attitudes toward science and technology, new versus old ideas, change, risk taking, personal agency …
Persistent link: https://www.econbiz.de/10010509962
The ongoing structural change towards the service and knowledge societies, innovations, and the increasing integration of markets will have considerable influence on the European Union, particularly on the Eastern members of EU. In March 2010, the European Commission released the Europe-2020...
Persistent link: https://www.econbiz.de/10011867670
. Our measures of creative innovations proxy for innovation quality (average number of citations per patent) and creativity …
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measures of creative innovations proxy for innovation quality (average number of citations per patent) and creativity (fraction …
Persistent link: https://www.econbiz.de/10013034169
citations per patent) and creativity (fraction of superstar innovators, the likelihood of a very high number of citations, and …
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This paper investigates the link between brand performance and cultural primes in high-risk, innovation-based sectors … creativity by increasing the complexity and the broadness of a brand. It determines also the rate of firm product innovations …. Marketing creativity and product innovation influence finally the firm marketing performance. Empirically, we study trademarked …
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