Purpose – This study aims to explore the experience of eight international companies, focusing on their strategies in sustainable innovations in China. Design/methodology/approach – This investigation is accomplished using a case study methodology. The research is based on the companies'...

Purpose: The purpose of this paper provides some appropriate incentive factors for customers who collaboration in product development, and analyzes the mechanism and degree of these incentive factors influence on customer's positivity and working efforts. Design/methodology/approach: This paper...