Scholars have highlighted the need for a clearer knowledge, conceptualization and theorizing on the practicality of integrating arts entrepreneurship education in university programs. The objective of this study is to identify the themes in the Arts Entrepreneurship (AE) and to develop these...

Entrepreneurs are those who take initiative and work tirelessly to turn their business ideas into viable, successful companies through innovation. Understanding entrepreneurial behaviour is essential to comprehend how entrepreneurs establish, promote, and expand new businesses. This study...