Rubera, Gaia; Tellis, Gerard J. - 2013
This research compares the profitability of two innovation-related divestitures: spinoffs versus buyouts. Innovation … the profitability of spinoffs’ and buyouts’ in the short and medium term using longitudinal data on 126 spinoffs and 102 … marketing, is the central, causal mechanism that explains the profitability of spinoffs’ and buyouts’ over time. Third …