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This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in...
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Immaterielle Ressourcen und Innovation -- Schutz von Innovationen auf Unternehmensebene -- Zielsetzung und … • Immaterielle Ressourcen und Innovation • Schutz von Innovationen auf Unternehmensebene • Zielsetzung und Ausgestaltung des …
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