Colapinto, Cinzia; Gavinelli, Laura; Zenga, Mariangela; … - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 2, pp. 229-248
Purpose – The aim of this paper is to analyse why Italian small and medium enterprises (SMEs) pursue internationalization (current and future entry modes, motivations, advantages and difficulties) and how they go about it, with reference to four key areas: innovation and technology,...