evaluation, and purchase intention. The Author Robér Rollin works as a research assistant at the chair of marketing and retailing … at the University of Siegen. His research focusses on social media, digital marketing and consumer behaviour. . …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

“Contemporary, insightful and theory-based: Pantano and Dennis’ book is a must-read for academics, practitioners ….” Christoph Teller, Professor and Head of the Department of Marketing and Retail Management, University of Surrey, UK “Smart … technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …