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~subject:"Innovation"
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Innovation
Firm performance
9
Unternehmenserfolg
9
Brand image
6
Brand management
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Markenführung
6
Markenimage
6
Brand equity
3
Corporate Social Responsibility
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Environmental management
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Firm value
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Resource-based view
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Ressourcenorientierter Ansatz
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Transnational corporation
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Umweltmanagement
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Unternehmenswert
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Data envelopment analysis
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Foreign market knowledge
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Globalisierung
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Marketingmanagement
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Merger
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Takeover
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Technical efficiency
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Technische Effizienz
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Rahman, Mahabubur
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Faroque, Anisur Rahman
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Rodríguez-Serrano, M. Ángeles
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Shimul, Anwar Sadat
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Journal of business research : JBR
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Journal of macromarketing
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ECONIS (ZBW)
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The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
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2
The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
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