Organizational teams are the primary mechanism by which ideas are birthed and recombined into innovations for maintaining or achieving competitive advantage. We know that resources of people, time and funding impact team effectiveness in innovating. We also know that factors such as individual...

While radical product innovations represent significant engines of firm growth, questions remain over whether marketing helps or hurts (1) a firm's radical product innovation activity and (2) its rewards from radical product innovation activity. By attaching an attention-based view of the...