Purpose This paper aims to summarize and review the key areas of importance that will drive a paradigm shift over the next decade in the Indian tourism and hospitality industry. Design/methodology/approach This paper identifies important issues from the findings and managerial implications as...

Purpose The purpose of this paper is to profile the experiences of the theme editor and the writing team of Worldwide Hospitality and Tourism Themes ( WHATT ) theme issue “What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade?”...