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Management scholars have sought to answer the question: is there a financial payoff for ad-dressing ecological and social issues? We move beyond this question and include a time com-ponent for corporate financial performance (CFP) and a firm’s innovativeness in order to ask: when does it pay?...
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This paper examines the role of sustainability as a major driver of innovation, and assesses its affect on firms' performance. This study was based on companies listed in the Forbes list of 100 most innovative companies and BCG's 50 most innovative companies. The innovative sample firms had...
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