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Breaking away from servitization paradox to improve manufacturing enterprises' service innovation performance : the roles of market orientation and service supply chain dynamic cap...
Lyu, Tu; Lyu, Xiaorui; Chen, Hao; Zhao, Qiu - In: Journal of organizational change management 36 (2023) 6, pp. 848-874
Persistent link: https://www.econbiz.de/10014474595
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Is there a profit premium for market-oriented firms? : a panel data investigation
Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 29 (2020) 5, pp. 501-521
Persistent link: https://www.econbiz.de/10012259270
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The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil; Alnawas, Ibrahim - In: Journal of retailing and consumer services 55 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
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Assessing the link between market orientation and hotel performance : the mediating role of value-based marketing innovation
Sari, Tria Mei Dian; Indriani, Farida - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2339-2358
Persistent link: https://www.econbiz.de/10014446373
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Impact of DC on success of entrepreneurs : a study of small and medium manufacturers
Sar, Ashok Kumar - In: International journal of entrepreneurship and … 27 (2023) 3/4, pp. 151-172
Persistent link: https://www.econbiz.de/10014441305
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Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia; Revilla Camacho, Maria Angeles; … - In: International entrepreneurship and management journal 17 (2021) 2, pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
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Antecedents, mediation effects and outcomes of hotel eco-innovation practice
Wang, Yajun; Font, Xavier; Liu, Jingyan - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241389
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Effects of Brand Innovation and Marketing Dynamic Capability on the Performance of International Hotels
Hariandja, Evo; Sartika, Lusiana - 2022
The Covid-19 epidemic has resulted in a dramatic decline in hotel public consumption. Hotel performance must be enhanced through the use of a hotel marketing strategy to compete with others. The aim of this paper is to examine the relationship between the innovation of the brand, dynamic...
Persistent link: https://www.econbiz.de/10014085491
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam; Naoui-Outini, Fatiha - In: Journal of Asia Business Studies 18 (2024) 2, pp. 430-455
Persistent link: https://www.econbiz.de/10014513055