Scott Morton, Fiona; Kyle, Margaret - In: Handbook of health economics : volume 2, (pp. 763-823). 2011
This chapter describes the market for pharmaceuticals, which exceeded $500 million in sales in 2010. The industry is … marketing, which we summarize. We next describe the industry's market structure. Large, fully integrated, multinational firms … research and incentives for innovation. We then summarize the pricing and marketing of drugs in the US and several other …
