Purpose – The US retail industry seems headed toward a zero‐sum game, a place where growth comes from taking customers away from competitors. This paper aims to present three steps to reduce the risk of defection of customers. Design/methodology/approach – Despite the widespread prevalence...

The value of water -- Global trends as drivers for innovation -- Do water and innovation 'mix?' -- Water supply -- Water demand -- The water, energy, and food nexus -- The ideas -- The money -- Commercialization -- What does success look like? -- The global world water forum 2024