Innovation und Kommunikation als Beitrag zur Wertschöpfung -- Innovation als Treiber des Unternehmenserfolgs -- Kommunikation als konstitutives Element im Innovationsmanagement -- Kommunikation und Innovation in deutschen Unternehmen -- Open Innovation als unternehmerische Innovationsstrategie...

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a...

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.