Saleem, Irfan; Al-Breiki, Najla Salim Said; Asad, Muzaffar - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-10
This study uses transaction cost economics theory to explain the interplay of artificial intelligence readiness, frugal innovation, and business model innovation to achieve SMEs' internationalization objectives. A survey is conducted among SMEs using cluster sampling to determine their readiness...