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Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market...
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This research presents the results of an inductive comparative case study of how exploratory and exploitative market learning is balanced during the development of eight discontinuous new product development projects in six different business units of different multinationals in the chemical...
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Due to globalization, competition has increased and companies have reorganized their activities in order to maintain profitability. The consequence has been an emphasis on short term results, at the expense of long term research. Therefore, most Corporate Research laboratories were closed or...
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This study deals with the organization of industry-science collaboration in the case of knowledge transfer for radical innovation. Based on a contingency notion, the relation between research and development (R&D) projects’ properties and the way of collaboration is explored. By means of...
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New product development is usually teamwork. Product development teams are created that are cross-functional, representing different functional units, or multidisciplinary, involving several disciplines, or both. In any case, conceiving and developing new products is a joint effort, which means...
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The days of vertical integration are over. Product development, manufacturing, and other activities once done by single firms are now fields of collaboration. This raises questions about the spatial aspects of interfirm collaboration. Firms have partners in their direct environment, at a...
Persistent link: https://www.econbiz.de/10013028397