of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …

"Kundenportale - ein wirksames Bindungsinstrument?" im Marketing Club Frankfurt auf den Grund. Ergebnis: Die großen Potenziale liegen …

Vorliegendes Arbeitspapier beschäftigt sich mit der Thematik der organischen Organisation bezogen auf das Marketing. …

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …

and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …

marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …

people. Although technology has affected all functional area of business, marketing is feeling the heat even more. The leap … in the information technology replaced mass marketing with one-to-one marketing. Customer relationship, knowledge … management, database marketing became the buzz words during 1990s. Search services, biometrics and smart cards, enhanced …