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Shankar, Venkatesh; Yadav, Manjit S. - In: Journal of retailing 87 (2011), pp. 1-2

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Kalaignanam, Kartik; Shankar, Venkatesh; Varadarajan, Rajan - In: Management science : journal of the Institute for … 53 (2007) 3, pp. 357-374

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