In the production sector, where innovation and creativity activities are intensely realized, organizations need not only creativity activities but also process management in a successful organizational culture in order to be successful in the competitive environment in terms of both leadership...

Aim/purpose - Creativity and innovation are crucial for attaining a competitive advantage for organizations. However, dynamic changes in the environment, like the ones induced by the COVID-19 pandemic, and also other developments force scholars and practitioners to critically assess solutions...