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Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli; Wu, Jianan - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
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Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy; Sharma, Manika - In: International journal of consumer studies 47 (2023) 2, pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
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The effect of rating scales on decision quality and user attitudes in online innovation communities
Riedl, Christoph A.; Blohm, Ivo; Leimeister, Jan Marco; … - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 7-36
Persistent link: https://www.econbiz.de/10009745724
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Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto; Dahl, Darren W.; Aryobsei, Suleiman; … - In: Journal of marketing research 58 (2021) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging
Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
Persistent link: https://www.econbiz.de/10012297290
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How to enhance SMEs customer involvement using social media : the role of social CRM
Cheng, Colin CJ; Shiu, Eric - In: International small business journal : ISBJ 37 (2019) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10012000047