Chapter 1 – THE CALVINO’s METHOD AS GRAMMAR OF INNOVATION -- CHAPTER 2 – LIGHTNESS -- CHAPTER 3 – QUICKNESS -- CHAPTER 4 – EXACTITUDE -- CHAPTER 5 – VISIBILITY -- CHAPTER 6 – MULTIPLICITY -- CHAPTER 7 – CONSISTENCY -- POSTSCRIPT.

"Critical insight from the man Fortune called "the world's leading expert on business strategy"About the only thing a leader can be sure of is that what worked yesterday is unlikely to work today, let alone tomorrow. Never before have businesses faced a more fractured, contentious and dynamic...

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at...