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Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui; Tian, Qinghong; Li, Xia; Xiao, Xiaohong - In: Journal of business research : JBR 144 (2022), pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui; Hong, Aoran; Li, Xia; Gao, Jia - In: Journal of business research : JBR 116 (2020), pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
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Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran; Li, Xia; Wang, Yonggui; Shi, Mengting - In: International marketing review 40 (2023) 4, pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
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Innovation in the sharing economy : a framework and future research agenda
Benoit, Sabine; Wang, Yonggui; Teng, Lefa; Hampson, … - In: Journal of business research : JBR 149 (2022), pp. 207-216
Persistent link: https://www.econbiz.de/10013325588