While the number and importance of joint innovation projects between suppliers and their customers continue to rise, the literature has yet to resolve a key question — do embedded ties with customers help or hurt supplier innovation? Drawing on both the tie strength and knowledge literatures,...

Marketing is attributed to be the dominant factor for the failure of the successful commercialization of a new product development. However, its funding aspects and the relation with engineering-related efforts such as the technical development and manufacturing is less studied. This report...

This article examines the global spill-over of foreign product introductions and takeoffs on a focal country's time-to-takeoff, using a novel data set of penetration data for 8 high tech products across 55 countries. It shows how foreign clout, the susceptibility to foreign influences, and...

Marketing researchers often assume that innovation diffusion is affected by social contagion. However, there is increasing skepticism about the importance of contagion and, as has long been known, S-shaped diffusion curves can also result from heterogeneity in the propensity to adopt. To gain...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

When making decisions, agents tend to make use of decisions others have made in similar situations. Ignoring this behavior in empirical models can be interpreted as a problem of omitted variables and may seriously bias parameter estimates and harm inference. We suggest a possibility of...

Collaborative innovation systems comprise certain functions created by integrating a number of interconnected items in a certain order. These systems essentially create a connection between different elements for the achievement of a certain goal. To properly develop or transform a system, the...

The paper reviews the application of the data envelopment analysis (DEA) method for measuring the efficiency of national innovation systems (NIS). The paper firstly visualizes the logic of DEA method and briefly summarizes the key advantages and main limitations of the DEA method. Further, this...

When making decisions, agents tend to make use of decisions others have made in similar situations. Ignoring this behavior in empirical models can be interpreted as a problem of omitted variables. We suggest a possibility of integrating such outside influences into models of discrete choice by...