This article discusses an empirical analysis of the factors that have an impact on regional tourism enterprise … innovation.Purpose – The study aims are: to systematize the factors of innovation in tourism, to investigate these factors in … tourism enterprises in the researched region of Poland, and to point out the possibilities for innovative development of …

in the dynamic tourism market. The purpose of present study is to examine new potential drivers of innovation that affect …, author proposed a set of potential drivers of innovation as a part of sustainable tourism development. The data were ….Findings – The factor analysis revealed four dimensions of potential drivers of innovation with impact on sustainable tourism product …