Arnold, Marlen (ed.); Gold, Stefan (ed.); … - 2020
located - Latin America, Asia, Africa and affluent countries. This book focuses on the BOP in Asia, and in particular the … challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia …-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio …