Gošnik, Dušan; Kavčič, Klemen; Meško, Maja; … - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-13
This article studies the relationship between changes in the external business environment, a firm's innovation strategies towards customers, and performance. A model of relations was developed, as well as a hypothesis: "The use of the differentiation strategy has a positive effect on firm's...