under which marketing institutions are changing; over‐emphasizing the importance of Western distribution models to the … evolving Hungarian system; failing to take account of recent Hungarian research on innovative retailing, particularly in …

Innovations in retailing are characterised by, first, a hostile reaction from established organisations and, second, by … retailing.  …

scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest … – marketing innovation and technological innovation – to understand the role it exercises in satisfaction and subsequent … recommendation. Design/methodology/approach The authors’ objective is to investigate the direct and indirect influence of marketing …

retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses … retail experience innovation from the perspective of marketing innovation and technological innovation perspectives to … marketing innovation, word-of-mouth and satisfaction through three key constructs: brand store equity, customer value and store …