: The Conventional Wisdom in Strategy -- Chapter 4: Strategic Optionality: Introducing the Idea -- Chapter 5: Optionality …This book offers a fresh approach to strategy by examining the idea of Optionality. Optionality is the right, but not … of high uncertainty. This book begins by dividing the business landscape into three distinct domains; (1) Fragile, (2 …

highlighted creativity and flexibility in coping with uncertainty. Business owners adapted their strategies regarding processes … cities and communities regarding some effective small business and community response to uncertainty and change. Originality …. The authors also present an emergent theoretical process model of small business adaptive responses to uncertainty that …