success potential, and 2) which factors affect the adoption of fruit-related innovations by consumers. We focus on consumer … policy makers, consumers, and entrepreneurs. Practical implications - In designing innovations, fruit chain actors should … first and foremost consider the price premium consumers will have to pay. Furthermore, for some innovations geographic or …

We develop a structural consumer lifecycle model to investigate consumers’ adoption and usage decisions of ATM cards …. If consumers are forward-looking with a known discount factor, our framework can control for the heterogeneous lifespan … faced by consumers of different ages, and hence measure adoption costs more accurately. Moreover, our framework can recover …