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Navigating the Complexities of E-commerce Integration and Business Model Innovation for AI-driven Enterprises : Lessons Learned from a Digital Technology Manager in the Era of Decision Science - A Case Study of HIMS

Nwachukwu, Franklin - 2023

This research study investigates the challenges and strategies involved in integrating e-commerce and business model innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e-commerce company. The aim of this study is to provide valuable...

Persistent link: https://www.econbiz.de/10014343926

Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry

Efstathiades A.; Boustras G.; Bratskas R.; Michaelides A. - In: European Research Studies Journal X (2007) 1-2, pp. 23-42

The Food and Beverage industry, a leading sector of the Cypriot manufacturing industry is under investigation in our study. The influence of innovation as a development vehicle is considered and factors affecting it have been investigated. In order to define and introduce these factors affecting...

Persistent link: https://www.econbiz.de/10008475693

Is Market Orientation a Driver for 'Radical Innovation'? An Insight from the Pharmaceutical Industry

Keyrouz, Rudy - 2019

This study investigates market orientation's dimensions (i.e., customer orientation, competitor orientation and technological orientation) as antecedents to radical innovation in an application to the pharmaceutical industry. Numerous researchers in strategic orientation literature have...

Persistent link: https://www.econbiz.de/10014107969

Measuring Customer Value and Market Dynamics for New Products of a Firm : An Analytical Construct for Gaining Competitive Advantage

Rajagopal, Dr - 2015

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for a new product of firm in competitive markets are shaped more by habits, reinforcement effects, and situational...

Persistent link: https://www.econbiz.de/10014028311

Accounting and marketing dimensions of innovations

Dyhdalewicz, Anna; Widelska, Urszula - In: E-Finanse : finansowy kwartalnik internetowy 13 (2017) 2, pp. 1-13

Innovations are an important, although imprecise conceptual category. They are perceived differently depending on the accepted scientific perspective. The article verifies the concept of innovation in terms of marketing and accounting. The main aim of the paper is to identify problems and...

Persistent link: https://www.econbiz.de/10011756823

Consumers' perception on the use of innovative technologies in creating store atmosphere

Sîrbu, Mirela Octavia; Săseanu, Andreea Simona; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 567-582

consumers’ demands and, implicitly, the change of their purchasing behaviour. In this context, the selection made by consumers … considerations, our research aims to identify consumers’ perception of the use of innovative technologies in creating store …

Persistent link: https://www.econbiz.de/10011820740

Innovation Implementation Strategies for Consumer Driven Fruit Supply Chains

Iliopoulos, Constantine N. - 2013

success potential, and 2) which factors affect the adoption of fruit-related innovations by consumers. We focus on consumer … policy makers, consumers, and entrepreneurs. Practical implications - In designing innovations, fruit chain actors should … first and foremost consider the price premium consumers will have to pay. Furthermore, for some innovations geographic or …

Persistent link: https://www.econbiz.de/10013080649

Marketing Communications Model for Innovation Networks

Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as open innovation and co-creation that are...

Persistent link: https://www.econbiz.de/10014131990

Crowdsourcing New Product Ideas Under Consumer Learning

Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - 2014

We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...

Persistent link: https://www.econbiz.de/10014174825

Innovation Processes and Technologies for Improvement and Support of Education

Balco, Peter; Drahošová, Martina; Greguš, Michal - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 459-466

The education institutions present a complicated economic and social ecosystem with many processes that are constantly under pressure from many stakeholders. Learning organizations are trying to find ways to improve them, but they crash at "unmistakable claims" about the need to build extensive...

Persistent link: https://www.econbiz.de/10012214960