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Purpose – The purpose of this article is to integrate existing theoretical explanations for innovation diffusion across … historical case analysis were used to support an integrative model. Findings – Innovation diffusion is affected by technological …
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concern the dynamics of technological change. They are analyzed considering the diffusion and implications of e …
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macroanalytical innovation and diffusion research. A research gap is identified in innovation theory with regard to the …
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This contribution is concerned with the spread of new products in small and medium-sized enterprises in the manufacturing sector. Based on an empirical study it is analyzed according to which factors planned product launches are either genuine market novelties or products that are new from the...
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