the metaphors that can help us better understand them, and being a “Cloud Leader.” Social implications – Leadership is … future: a Cloud Leader.” Originality/value – In this paper the author uses metaphors as an interesting method to say …

in the form of metaphors. Findings – Metaphors combined with lived critical and imaginary events helps to generate … when companies want to learn and create something new with the customer. Research limitations/implications – Metaphors are … that when combined with the CIT and metaphors, narrative analysis becomes a manageable technique, which can be implemented …

leaders. Describes a number of specific techniques, including what are termed Chunking, Sleight of Mouth, Reversals, Metaphors …