Purpose – Most business executives understand the importance of developing new products to support future growth. But they often fail to actively monitor their performance on this metric relative to their peers. Furthermore, many executives do not understand how innovation is critical to...

Purpose – This article discusses one approach to innovation involving changing the way a product is delivered to customers. Building on the work of Kim and Mauborgne in the book Blue Ocean Strategy , Jackson acknowledges the appeal new product concepts with limited competition in “Blue...