Al‐Shohaib, Khalid; Al‐Kandari, Ali A.J.; … - In: Journal of Communication Management 13 (2009) 1, pp. 21-36
Purpose – The purpose of this study is to examine the influence of individual, organizational, and social contexts on internet adoption by Saudi public relations professionals. Design/methodology/approach – Using the diffusion of innovations model, this study investigates the responses of...