In order to compete with large international firms,small firms may function as a part of an existing or emerging industrialcluster. Researchers seek to understand the impact of cluster-basedoperations on entrepreneurial activities.Based upon previous literature,the theories regarding innovation...

In this article, three established small‐ and medium‐sized enterprises provide qualitative case study evidence of the extent to which information communications technology can be embedded within a firm’s marketing strategy, from the earliest adoption stages to the integration of the...