D'Angelo, Alfredo; Majocchi, Antonio; Zucchella, Antonella - In: International Marketing Review 30 (2013) 2, pp. 80-105
Purpose – The purpose of this paper is to examine the determinants of two distinct geographic pathways to internationalization for small and medium‐sized enterprises (SMEs). Regional and global pathways are juxtaposed to study the influence on export performance of selected key intangible...