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~subject:"Innovation adoption"
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Innovation adoption
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Alarcón-del-Amo, María-del-Carmen
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Lorenzo-Romero, Carlota
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Constantides, Efthymios
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Del Chiappa, Giacomo
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Organizations and social networking : utilizing social media to engage consumers
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Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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