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~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
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Internet marketing
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Ahuja, Vandana
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Chadha, Priyanka
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Gera, Rajat
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Alavi, Shirin
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International journal of electronic business : IJEB
3
Journal of internet commerce
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ECONIS (ZBW)
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1
Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers : insights from an emerging market
Chadha, Priyanka
;
Gera, Rajat
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
17
(
2022
)
1
,
pp. 87-107
Persistent link: https://www.econbiz.de/10012798934
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2
Mobile app usage and adoption : a literature review
Gera, Rajat
;
Chadha, Priyanka
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 160-195
Persistent link: https://www.econbiz.de/10012205692
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3
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
4
Mobile shopping apps adoption : a systematic literature review
Gera, Rajat
;
Chadha, Priyanka
;
Ahuja, Vandana
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10012597996
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