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~subject:"Innovation adoption"
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Innovation adoption
Consumer behaviour
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Hur, Youngjin
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Ko, Yong Jae
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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1
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
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2
Do spectators and competitors accept the use of scoring technology in Teakwondo competitions?
Ko, Yong Jae
;
Cattani, Kevin
;
Chang, Yonghwan
;
Hur, Youngjin
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 238-253
Persistent link: https://www.econbiz.de/10009312117
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