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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
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What drives post-adoption usage? : investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
Obal, Michael W. - In: Industrial marketing management : the international … 63 (2017), pp. 42-52
Persistent link: https://www.econbiz.de/10011730095
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Investigating the moderating effects of perceived technological change on sales force acceptance
Obal, Michael W.; Morgan, Todd - In: Journal of business-to-business marketing 25 (2018) 4, pp. 319-338
Persistent link: https://www.econbiz.de/10011956318
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145