Iris recognition technology (IRT)-based authentication is a biometric fnancial tech‑ nology (FinTech) application used to automate user recognition and verifcation. In addition to being a controversial technology with various facilitators and inhibitors, the adoption of IRT-based FinTech is...

The mobile marketing is facing rapid technological advancement nowadays, and there is growing literature on the effects of mobile applications, however, the role of branded applications in influencing consumer adoption remains insufficiently explored. Thus, this study aims to measure the level...