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~subject:"Innovation diffusion"
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Innovation diffusion
Marketing
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Consumer behaviour
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Market research
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English
4
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Leeflang, Peter
4
Ruiz-Conde, Enar
2
Wieringa, Jaap E.
2
Eck, Peter S. van
1
Jager, Wander
1
Ruiz Conde, Enar
1
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Journal für Betriebswirtschaft : management review quarterly
1
Marketing : journal of research and management
1
Technological forecasting & social change : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
2
Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar
;
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10003392264
Saved in:
3
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
Saved in:
4
Opinion leaders' role in innovation diffusion : a simulation study
Eck, Peter S. van
;
Jager, Wander
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10008933447
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