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~subject:"Innovation diffusion"
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Innovation diffusion
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Ahead of the curve : cases of innovation in environmental management
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Greenpeace's "Greenfreeze campaign" : hurdling competitive forces in the diffusion of environmental technology innovation
Stafford, Edwin R.
;
Hartman, Cathy L.
- In:
Ahead of the curve : cases of innovation in …
,
(pp. 107-131)
.
2001
Persistent link: https://www.econbiz.de/10001667582
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