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~subject:"Innovation diffusion"
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Innovation diffusion
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Beziehungsmarketing
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New product development
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Innovationsdiffusion
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Vertriebsweg
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Innovation
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Werbewirkung
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Advertising
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Brand image
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Jain, Dipak
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Jiang, Zhengrui
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ECONIS (ZBW)
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A generalized Norton–Bass model for multigeneration diffusion
Jiang, Zhengrui
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
58
(
2012
)
10
,
pp. 1887-1897
Persistent link: https://www.econbiz.de/10009664647
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2
A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak
;
Jiang, Zhengrui
-
2012
Persistent link: https://www.econbiz.de/10009619058
Saved in:
3
Effect of price on the demand for durables : modeling, estimation, and findings
Jain, Dipak
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
2
,
pp. 163-170
Persistent link: https://www.econbiz.de/10001086818
Saved in:
4
Optimal market entry timing for successive generations of technological innovations
Jiang, Zhengrui
;
Qu, Xinxue
;
Jain, Dipak
- In:
Management information systems : mis quarterly
43
(
2019
)
3
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012062095
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5
Peak sales time prediction in new product sales : can a product manager rely on it?
Krishnan, Trichy V.
;
Feng, Shanfei
;
Jain, Dipak
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014332163
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6
Estimating life cycle sales of technology products with frequent repeat purchases : a fractional calculus-based approach
Lotfi, Aslan
;
Jiang, Zhengrui
;
Lotfi, Ali
;
Jain, Dipak
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 409-422
Persistent link: https://www.econbiz.de/10014323683
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