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~subject:"Innovation diffusion"
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Innovation diffusion
Consumer behaviour
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Goldsmith, Ronald E.
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Hofacker, Charles F.
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Pagani, Margherita
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Handbook of developments in consumer behaviour
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Psychology & marketing
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ECONIS (ZBW)
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New developments in the diffusion of innovations
Goldsmith, Ronald E.
- In:
Handbook of developments in consumer behaviour
,
(pp. 246-282)
.
2012
Persistent link: https://www.econbiz.de/10009569457
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2
The influence of personality on active and passive use of social networking sites
Pagani, Margherita
;
Hofacker, Charles F.
;
Goldsmith, …
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009012662
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