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~subject:"Innovation diffusion"
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Innovation diffusion
Advertising
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USA
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United States
4
Consumer behaviour
3
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Innovationsdiffusion
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Diversification
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Diversifikation
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Einzelhandel
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Fachzeitschrift
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Globalisierung
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Globalization
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Hype
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Information
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Vakratsas, Demetrios
3
Kolsarici, Ceren
1
Krishnan, Trichy V.
1
Seetharaman, Seethu
1
Theoharakis, Vasilis
1
Wong, Veronica
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
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Market-level information and the diffusion of competing technologies : an exploratory analysis of the LAN industry
Theoharakis, Vasilis
;
Vakratsas, Demetrios
;
Wong, Veronica
- In:
Research policy : policy, management and economic …
36
(
2007
)
5
,
pp. 742-757
Persistent link: https://www.econbiz.de/10003486131
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2
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003793539
Saved in:
3
The multiple roles of interpersonal communication in new product growth
Krishnan, Trichy V.
;
Seetharaman, Seethu
;
Vakratsas, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10009613713
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