Peer effects in innovation adoption decisions have been extensively studied. However, the underlying mechanisms of peer effects are generally not explicitly accounted for. Gaps in this knowledge could lead to misestimation of peer effects and inefficient interventions. This study examined the...

The influence of peer effects on the diffusion of innovations has been extensively studied. However, the underlying mechanisms of peer effects are generally understudied. Gaps in this knowledge could lead to misestimation of peer effects and inefficient interventions. This study examined the...

This paper presents a research framework for studying peer effects in the diffusion of innovations. The underlying mechanisms of peer effects are generally under-discussed in existing studies. By investigating diffusion processes in the real world and reviewing previous studies, we find that...