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Optimal Advertising and Product Durability Decisions in New Product Diffusion
Kennedy, Adrian; Prasad, Ashutosh; Sethi, Suresh; Siu, … - 2022
This paper studies the optimal advertising policy over the product life cycle of a semi-durable good whose failure rate … directly, consumers influenced by advertising, and loyal customers making replacements. The revenue stream is composed of sales … with both durable and non-durable properties and solve using optimal control. The guidelines for advertising during new …
Persistent link: https://www.econbiz.de/10014030077
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Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J. - In: Management science : journal of the Institute for … 34 (1988) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10001057292
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Household technology adoption, use, and impacts : past, present, and future
Brown, Susan A. - In: Information systems frontiers : ISF ; a journal of … 10 (2008) 4, pp. 397-402
Persistent link: https://www.econbiz.de/10003744813
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Special issue: Adoption and use of information & communication technologies (ICT) in the residential/household context
Dwivedi, Yogesh K. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003744825
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Adoption of information systems innovations by individuals : a study of processes involving contextual, adopter, and influencer actions
Jeyaraj, Anand; Sabherwal, Rajiv - In: Information and organization 18 (2008) 3, pp. 205-234
Persistent link: https://www.econbiz.de/10003745407
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Knowledge flows in the Danish ICT sector : the paradox of advanced demand and mediocre supply
Pedersen, Christian R.; Dahl, Michael S.; Dalum, Bent - In: Knowledge flows in european industry, (pp. 115-157). 2006
Persistent link: https://www.econbiz.de/10003324892
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Information technology and changing institutional systems as they shift from an industrial to an information society : an initial comparative analysis of the USA, Japan, and China
Griffy-Brown, Charla; Zhu, Bing; Jin, Jianbin - In: Technological innovation across nations : applied …, (pp. 95-119). 2009
Persistent link: https://www.econbiz.de/10003847825
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The determinants of the global digital divide : a cross-country analysis of computer and internet penetration
Chinn, Menzie David; Fairlie, Robert W. - In: Oxford economic papers 59 (2007) 1, pp. 16-44
Persistent link: https://www.econbiz.de/10003418105
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Emerging development opportunities : the making of information societies and ICT markets
Giguère, Pierre (contributor) - 2007
Persistent link: https://www.econbiz.de/10003591019