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~subject:"Innovation diffusion"
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Innovation diffusion
Egypt
8
Higher education
8
Open systems
6
Ägypten
5
Higher education institution
4
Hochschule
4
Innovation
4
Knowledge management
4
Brand management
3
Markenführung
3
Middle East
3
Adoption
2
B2B
2
Brand
2
Brands
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Consumer behaviour
2
Emerging markets
2
Innovationsdiffusion
2
Markenartikel
2
Mittlerer Osten
2
New product development
2
Polish higher education
2
Produktentwicklung
2
Quality assurance
2
Service
2
Services marketing
2
Web
2
firm performance
2
managerial traits
2
market orientation
2
Accreditation
1
Advertising effects
1
B-to-B-Marketing
1
B2C
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Bahrain
1
Berufsbildung
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Bildungseinrichtung
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Bildungspolitik
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Brand Loyalty
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English
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Mourad, Maha
2
Hassan, Salah S.
1
Hussein, Rania Mohamed Samir
1
Tolba, Ahmed H.
1
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International journal of technology marketing : IJTMkt
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
2
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Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Hassan, Salah S.
;
Mourad, Maha
;
Tolba, Ahmed H.
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10009010287
Saved in:
2
The adoption of technological innovations in a B2B context : an empirical study on the higher education industry in Egypt
Hussein, Rania Mohamed Samir
;
Mourad, Maha
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 525-545
Persistent link: https://www.econbiz.de/10010413145
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